An effective website is essential for any business, large or small.
We design and execute data driven and insight informed websites that form the backbone of your online presence, bring you closer to your key audiences, and represent your brand’s products and services.
If you want to grow your business digitally, your website is looking dated and needs a refresh, or you simply aren’t getting the results you want from your existing online investment, Mackman provides you not only with a website, but also the tools and expertise to maintain and manage your presence online. We work with ambitious market leading brands and help them to reach the increasing number of customers who search for products and services online. Our extensive website development and design services are utilised by organisations of all sizes and across many sectors.
“Great brands are like friends - you encounter a huge number of them everyday, but you only remember the ones you love.”Luke Speisser
A plain speaking collaborative approach.
At Mackman, every aspect of the website design process is delivered by combining the skills of our insight, strategy, creative, communications, digital, marketing and development teams to make sure your website delivers the specific results you're after.
We build websites that deliver consistent levels of leads and sales to your business.
To ensure that a website brings brands closer to target audiences, we combine our customer centric methodologies with brand identity expertise, providing engaging websites capable of effectively and efficiently communicating key messaging. A website that drives user engagement and converts visitors into customers is a crucial part of your marketing, and at Mackman, we’ve perfected this process over 17 years. Our strapline, ‘Together We Grow’, is integral to our approach where websites are concerned, as we collaborate with our clients to make sure that the finished product is everything that you hoped for.
Contact us today to discuss your website design and development needs.
A comprehensive portfolio of web development services.
At Mackman, our websites aren’t out-of-the-box solutions or temporary fixes. Our website design and development process is completely bespoke and tailored to your specific business requirements. Although built on WordPress to make them easy to use and manage, we do not use templates. Our websites are informed by thorough insight, often as part of a larger project that incorporates multiple aspects of your brand. Applying industry best practice to website development with a focus on security, speed and functionality, we deliver flexible and effective cross platform, multi-device digital marketing solutions. We focus our multi-disciplinary approach to bespoke website development across six pillars: insight, branding, content, functionality, design, and training.
DR GEMMA MACKMAN
“Mackman demonstrated an ability to understand our business, needs and aspirations. They gave us a strong brand that not only made us attractive to our customers, but helped us secure a deal with HCS Group too.”Andy Bartram - National Sales Manager
For an initial informal discussion with a senior member of our team either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.
“We would have no hesitation in recommending Mackman as a company to develop a website whether it is an information only site or a more complex ecommerce site which is automatically refreshed as ours does. We would especially like to thank Mackman for their contribution to producing and supporting the website.”Graeme Moody, IT Director | Gisela Graham
Highly qualified and experienced web design team.
If you are facing increasing online competition, need to refresh your brand, or are starting from scratch, then you will require a new website design that engages your customers better, helps you to collect data that you can use to make informed business decisions and maintain communications with your customers, or most importantly, that generates more leads or sales.
We help leading brands to stand out in a crowded marketplace and create long-standing relationships with customers through better design. Mackman will make it easier for your customers to learn more about you, order products, and get in contact with you, ultimately seeing your brand as the clear alternative to your competitors.
The quality of our website design is built upon the fact that we leverage all of our resources and experience here at Mackman. We will go through your business goals in a client kick-off meeting focused on your website in order to understand your aims in either updating, redesigning, or creating a website from scratch. Insight gathered during sessions with our experienced research and digital teams will establish key phrases, SEO recommendations and customer journeys using a combination of collaborative workshops and desk research to really understand your brand, your competitors, and the environment in which you operate. This feeds into the development of a content strategy for your website, ensuring not only that your content will be relevant and engaging for your target audience, but that your website will also rank on search engines for common questions asked by customers.
Content is one of the most important parts of a website. The effort to put it all together should not be underestimated either. So, at Mackman, we can do your content for you. Our expert team of writers can provide you with copy-written, optimised content for your website.
Alternatively, perhaps more relevant to smaller website builds, our clients want to write the content. In this instance we deploy easy-to-use content management software to enable our clients to input their own website content, providing layouts for items such as your homepage, service pages, and blog pages, and clear direction to establish consistent tone of voice and messaging that reflects your business.
Whether we are importing existing content to the website, creating content, or you are providing the content, this stage will be managed by one of our team to provide you with a fully managed process that is straightforward and easy to understand.
A solid platform that underpins any digital marketing activity.
Website projects can look very different from one another. On one hand, there is the simple set up, some web pages, perhaps some forms and a few plugins for social media or suchlike. Then the next level up might be an ecommerce site with full sales and marketing functions, or you may need a site to integrate with an existing CRM, back office solution, or something more complex.
Once a website's design, look and feel is signed off, we’ll move onto the build or the development of the website itself. We build high performing sites that are fast and convert. We build on a lightweight and versatile framework using the WordPress platform. This CMS provides agility and the ability to optimise for ever improved performance.
We build websites for performance, from a user experience perspective as well as optimised for search engines. All of our websites are optimised for performance. A website needs to look great, yes, but it also needs to work for your customers and search engines.
We build sites to SEO ready status. This means that all of the elements that are required to tell search engines are included. If we are developing from an existing site, we’ll take the existing optimisation and include it in the new build. If we are starting from scratch, we’ll make sure that all of the elements exist to optimise that site. Then you or our digital team can get to work and rank your site for those ever so important keywords.
WordPress is the most widely used CMS, and also the most widely developed. So, there are a huge number of plugins that we can add to the site to deliver even the most unique of requirements. However, not all plugins are good, and you can very much overload a site with plugins that are not required or should not have been added in the first place. Again, our team of web development experts take care of this for you. Website performance is at the heart of what we do.
Once your website is ready to launch, rigorous pre-flight checks and testing will be carried out to make sure everything is working as it should, plugins and themes are up to date, and if you're migrating from an old website, that all of your old links are pointing to the new pages and no SEO value is lost. We are available to respond to questions from clients every step of the way to ensure that the final product is what you envisioned. Our processes are slick, and our performance second to none.
Managing Director -
FCIM Chartered Marketer
“Mackman helped turn our outdated, un-intuitive website into a modern, easy to use, responsive site. Everyone at Mackman were extremely helpful and attentive through the whole build process, no problem was too big or small with their team, and they all had the knowledge and experience to get everything done efficiently and effectively.”Ben Sibbons, Sales & Hire Executive | Sibbons
“Digital design is like painting, except the paint never dries."Neville Brody
Keeping your website optimised and providing you support.
Webcare is our ongoing package of support once a site is live. Yes, it includes high performance website hosting on our enterprise level, Google Cloud hosting, but also much much more.
Webcare allows us to maintain your site's performance - that could be with regular monthly performance reports and recommendations, through to identifying and fixing issues that could again negatively impact performance. Our Webcare packages allow us to provide varying levels of support to our customers with packages being available in Silver, Gold and Platinum packages.
Our sites are launched to deliver peak performance from the get-go, but they will require maintenance. We take care of this for you, updating plugins and themes as updates become available to help keep your site secure. We are there to help you with your CMS management, we are on call should you need us, and more importantly, should a site go offline we promise to get that site up and live on the internet again within a very short while (see packages for details).
We offer the highest levels of ongoing support for the websites that we build and will tailor your WebCare hosting and support contract to your exact requirements.
Contact us to find out more about our Webcare services.
The world's most popular content management system.
We are specialists in WordPress, the world’s most popular blogging and content management system (CMS). WordPress powers 32.3% of all websites on the internet, and it is widely used by leading brands such as Sony, Disney, and Facebook. WordPress is our platform of choice for a number of reasons:
Ready, steady, grow...
With extensive in-house abilities, our track record speaks for itself; we’ve been trusted to launch 200+ websites since 2003 and we currently care for a large number of these with our WebCare offering. We deliver on budget, on time and to a high standard every time because we know how to avoid common mistakes, follow a process to guide our work and work together with you to create a website that grows your business and engages your target audience.
Whether you’re a start-up needing the right foundations to build trust with your audience or established in your market and looking for the next stage of growth, contact us today so we can start the process of mapping your own website design and development project roadmap.
“From the moment we left our first meeting with Mackman, we knew straight away that we wanted them to be the brand agency to work with us on our project. We were given a real sense of confidence that Mackman would do a great job and we were not proved wrong. We look forward to ‘growing together’ over years to come.”Jayne Cotton – Director, ILEC’s
Perhaps it’s just the right time for a refresh of your website to take advantage of web technologies such as event management and ecommerce, or maybe you're looking to breathe some life into an old website that's not generating any business.
We support clients with varying needs and differing levels of development and design. We can help with website migrations such as moving to a WordPress based site, or a complete site redesign where we improve the targeting, design and content to engage your customers. Our plain speaking, collaborative, can-do approach makes us easy to work with, as together we develop bespoke solutions that are right for you and your organisation. We craft project roadmaps that clearly define objectives, scope, process, timescales and responsibilities. If required, we can help you to manage key stakeholders, senior leaders, and engage with cynics as part of the process.
Our development team will also train you on how to use and get the most from your website. This enables you to take control by giving you the ability to add new pages, write your own blogs and edit text & images without having to pay for development time or wait for support to help you, although we'll always be at the end of the phone for you!
“We are delighted with our new website. The team at Mackman are a pleasure to work with and made the daunting task of developing a transactional site far easier than we imagined. They listened and took time to understand our business needs, and our audience. They created a site that reflects our values, product offer and services, communicating these in the best possible way. Their professionalism in guiding us through the process made, what could have been a very stressful experience, anything but.”Yasmin Moss, Director | Jonathan Lambert
Mackman is a full service brand development, branding and marketing agency based in the vibrant market town of Sudbury on the Essex Suffolk border. We work with ambitious organisations of all sizes, across many sectors, with our driven team of marketing specialists who are dedicated to developing growing brands.
Clients tell us that they value our ability as a partner to use marketing to solve business challenges. Our unifying strap-line is ‘together we grow’ which speaks about the relationships that we have with our clients, suppliers and colleagues. We focus our marketing across six core marketing pillars; marketing insight, brand development, marketing consultancy, communications & content marketing, website development, training and knowledge sharing.
Our best practice approach to website design and development sets us apart in the marketplace and is one which we have continuously developed since 2003. The work we deliver is not sector or size specific but instead we specialise in working for ambitious brands. We are proud of what we do and are very customer focused, please take a look at some of our recent projects.
An effective website supports the growth of a business, particularly when that business offers a specialist service. TCM, experts in the eradication of invasive Japanese knotweed, required a responsive website solution as part of their brand development that demonstrated a return on investment and incorporated supportive aftercare. Our team created a brand identity and website that delivered on TCM’s requirements, and that communicated their services effectively to prospective customers..
While having an online presence can make your services more accessible, sometimes websites don’t provide a straightforward user experience which hinders people in finding the information they need. Greenfields provides safe and secure homes in the Braintree district, but the information on their existing website was hard to navigate and therefore not widely used among residents. We were proud to help by creating a self-service portal, including live support and video guides to facilitate an intuitive platform available to all.
Having an effective online platform enables businesses to really broadcast themselves as market leaders in their sector. Find out more about the work we undertook for Sibbons, one of the largest independent businesses in the Colchester area. The third-generation plant hire company needed a responsive website to generate quality leads and purchases from customers. By working collaboratively with them, we identified solutions to unique challenges posed by ecommerce websites, giving the business the ability to grow and adapt to the future needs of customers.
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